First of all, we need to think of an energy drink brand name. I wrote down a series of words related to energy and the elderly, emphasizing immunity enhancement, anti-fatigue, and mobile power. These concepts led me to think about power supply, and so I decided to call it “Charging.” I believe the name is simple, memorable, and implies a feeling of energy-boosting after consumption. It is especially suitable for the elderly who may feel physically weak and in need of a quick pick-me-up, like a good charging.
As for the brand logo, I designed it with a focus on health and vitality, taking into consideration the target audience of the elderly. The use of green leaves and sunshine in the logo represents health, energy, and vitality. The logo icon is combined with leaves to symbolize health and vitality, incorporating simplicity and freshness. I designed three options and finally chose the second one, which I believe has a layout that is visually appealing and exudes a sense of simplicity and sophistication.
Consumer research showed that the elderly prefer products with simple and clear packaging that is easy to understand, with soft and natural colors that are not overly stimulating. Therefore, I opted for a white background with matching orange and green, along with a large, clear font. I also added a small lightning bolt in the upper left to signify energy.
In addition, I paid attention to the constituents of the energy drink. I made sure that it contains ingredients that are beneficial for the elderly, such as vitamins and natural energy-boosting compounds. The taste is also carefully formulated to be pleasant and refreshing.
The next step will be to launch a marketing campaign that targets the elderly community, highlighting the benefits of “Charging” in a clear and concise manner that resonates with their preferences. We will also explore distribution channels that are accessible to the elderly population, such as pharmacies and wellness centers. Overall, the goal is to provide a product that not only meets the energy needs of the elderly but also aligns with their visual and sensory preferences.
