Color is one of the most important elements in beverage packaging design. The choice of color directly affects the customer’s shopping experience. Through beverage packaging design, brands can use color to convey the brand’s cultural values. For example, the color red, which is often used in the packaging design of energy drinks, allows consumers to feel the energy and excitement inherent in the product. In addition, colors can also be used to express product attributes. For example, yellows and oranges are often used to represent juices and citrus beverages, blues are often used to denote a cool and refreshing taste, and greens are often used to express healthy and natural attributes. At the same time, for the same kind of beverage, the color of the package design will be different, such as beer can be used in different shades of yellow, gold, red, green and so on, in order to attract different groups of consumers. It can also be different colors to represent different tastes, but in my opinion for the elderly packaging design color should be clean and simple, not so dazzling, and I found through the survey that the elderly are relatively weak in color recognition, very likely to cataracts or presbyopia so I chose milky white, unlike the bright white kind of winking, but the white color also represents the white clouds, snow and so on. White makes people feel pure, bright, clean, white in the layout design of the color attributes represent no color, generally used in conjunction with other colors, but in a bunch of colorful packaging if there is a white very simple packaging can relieve the visual fatigue of the elderly, but will cause attention. Generally, energy drinks will be out of different flavors similar to fruit flavor ah, apple, grape, etc., I think this form of young people will be more attractive because different colors and different flavors look especially good want to try different flavors, but my design for the elderly this design is only one flavor, because I think for the elderly health, it is best to sugar-free or with nutrients in the drink, so only one classic is best. Need a classic best, and then I have an idea is to write some titles and copywriting to enhance the health of this product, and let the buyer better understand the product, so that consumers think that the copywriting to convey the information and their needs in line with the sense of identity and satisfaction will increase, so I wrote the exclusive formula specifically for the elderly to create, the same one can enhance the brand image and secondly, can also attract the attention of consumers. And I think this sentence is also easy to remember very brainwashing, exclusive formula will let people think of the imagination, and very iconic written health for the elderly to provide, I think than those fancy decoration and design will let a glance to know that this is what you want.
